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INTRODUCTION

Since my freshman year, I admired The Prospector’s social media coverage — the photography and reporting I could read about gave me and those in our student body accessible insight into the events going on in my community. Seeing familiar faces being posted by the publication was appealing and I admired how the coverage was in-depth and focused on our school. The social media page was the main contributor to how I found out about our school’s publication and prompted me to apply for a staff position; who knew that a year later, I would be in charge of the Instagram page. 

 

As a social media editor, my main responsibility is to post media produced by our staffers and manage our social media pages. The Prospector mainly utilizes Instagram and TikTok to highlight Cupertino High School’s student body and its experiences, from athletic events, rallies and performances to election coverage and events hosted by those in the Cupertino community. We also use our platforms to promote our newest issues, online articles and other content our staffers produce. 

Under our initiatives, we were able to post 112 posts on our Instagram, compared to 84 posts in the previous school year, reach over 11,000 accounts, make almost 100,000 impressions, and had over 10,000 interactions in our content.

INITIATIVES

Four initiatives we took to increase our promotion

01

CONSECUTIVE POSTING

This year, my fellow social media manager Katie Kim and I decided to challenge ourselves by posting every weekday for several weeks during the busiest time of the school year — in regards to school events — on our most active platforms, Instagram and TikTok, with the aim of keeping our audience engaged. 

NEW METHODS OF PROMOTION

In order to promote our newest issues, we worked with our video editors to produce reels to post on Instagram right when distribution came around. We also took boomerang videos of students and staff as we distributed our magazines around campus and posted stories to promote our published online articles.

02

03

tiktok

This year, we also decided to start a TikTok account in order to reach a wider audience aside from our Instagram following, as our publication relied heavily on Instagram. We wanted to promote our content on another website that could further appeal to our student body.

STAFFER INVOLVEMENT

When I became social media manager, I implemented an accessible social media spreadsheet on our shared publication drive for our staffers to have a more readily available way to sign up to cover events to provide more opportunities to be involved with social media reporting.

04

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