This year, we decided to start a TikTok account in order to reach a wider audience aside from our Instagram following, as our publication relied heavily on Instagram. The Prospector used to post content on Twitter, but I realized that not many students currently use Twitter. However, TikTok is a platform that the majority of our student body is active on, and we wanted to promote our content on another website that could further appeal to our student body. Our videos include photo slideshows of athletic games, staffer interviews, event recaps and promotional videos that are lighthearted and entertaining. These videos were another way for staffers to be involved with producing social media content and helped them achieve their multimedia quotas set by our editors-in-chief.